甜点

用不同层次的色彩与花卉，呈现爱情最美的样貌——法绒法式手工甜点品牌包装设计

2024年04月08日

时刻包装

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法絨法式手工甜點
品牌包裝設計
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美的感受，从爱出发。烘焙是为珍爱的人所准备，而人生最重要的美好就在于彼此的相遇。法绒以天然食材打造典雅的手工甜点，既是美学的呈现，也是爱的体现。如何用受欢迎的视觉语言传达细腻制作的用心，是非常重要的事。每一款甜点，都蕴含着匠人的心血与情感，传递出对生活与爱的美好追求。
设计理念深入法绒品牌创立的背景，打造以珍爱与天然食材融合的核心理念。通过不同层次的色彩与花卉形象，展现爱情每个阶段最美的样貌。以轻盈淡雅的颜色表达爱情初遇时的喜悦，并用压花效果刻出花朵旋转绽放的细致纹路。沉稳内敛、浓厚璀璨的颜色与烫金处理，表现烟花在夜色中绽放的姿态，为法式甜点赋予时尚优雅之感，展现对爱情的庆祝与祝福。
弥月系列以金色和白色为基调，搭配柔和的肤色，呈现温暖质感。简洁大方的连续图形，展现法绒的优雅形象和礼品的高质量，同时具备广泛的应用性。这些设计不仅仅是视觉的享受，更是一种生活方式的表达，体现出对品质和美学的不懈追求。

The design concept delves into the origins of Faron's brand, building a core philosophy that blends love and natural ingredients. By using various layers of colors and floral imagery, it showcases the most beautiful aspects of every stage of love. Light and elegant colors express the joy of the initial encounter of love, with embossed effects depicting the delicate patterns of blooming flowers. Steady and rich, brilliant colors combined with gold foil treatment illustrate the fireworks blooming in the night, giving French desserts a fashionable and elegant feel, celebrating and blessing love.

The full moon series uses gold and white as the base tone, paired with soft skin tones to present a warm texture. Simple and elegant continuous patterns display Faron's graceful image and high-quality gifts while offering extensive applicability. These designs are not just a visual delight but also an expression of a lifestyle, reflecting an unwavering pursuit of quality and aesthetics.