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5种具有可持续包装精神的创新个人护理产品

2021年01月20日

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5 Innovative Personal Care Items with a Sustainable Packaging Ethos

（Upgrade your self-care routine (and bathroom decor) while reducing plastic waste. ）

Words：Elena Senechal-Becker

Posted：Jan 13, 2021

When it comes to taking care of ourselves, our daily habits can be destructive to the Earth. An estimated 120 billion units of packaging are produced every year by the global cosmetics industry – and most of it is not recyclable. Some of the biggest culprits are containers for everyday staples such as soap, shampoo and deodorant: items usually made to be thrown out after they’ve served their purpose.

Thankfully, pioneering cosmetic brands have started paying due attention to the problem. Reusable, sustainable packaging is quickly becoming a mainstay of the cosmetic industry. And rising to the challenge of meeting this new standard, product designers are creating objects that consumers won’t want to throw away. We’ve selected five items that reinvent packaging design while avoiding the flow of plastic waste.

当谈到照顾自己时，我们的日常习惯会对地球产生破坏性影响。据估计，全球化妆品行业每年生产1200亿单位的包装——其中大部分是不可回收的。一些最大的罪魁祸首是日常必需品的容器，如肥皂、洗发水和除臭剂:这些物品通常在达到目的后被扔掉。谢天谢地，开创性的化妆品品牌已经开始对这个问题给予应有的重视。可重复使用的可持续包装正迅速成为化妆品行业的支柱。面对满足这一新标准的挑战，产品设计师正在创造消费者不想扔掉的物品。我们选择了五个项目，在避免塑料垃圾流动的同时，重塑包装设计。

Reusable Deodorant by Dove

Dove’s newest launch is a reusable deodorant container, made of sleek and ergonomic stainless steel. Designed by Dutch agency VanBerlo, the packaging is simple yet substantial and mess-free. The deodorant, once used up, can be replaced with Dove’s refills, which are packaged in 98 per cent recycled plastic (already 54 per cent less plastic than regular Dove deodorant packaging). This change is significant: the amount of virgin plastic Dove will save with this new initiative would be enough to circle the Earth 2.7 times each year.

德芙的最新产品是一个可重复使用的除臭剂容器，由光滑符合人体工程学的不锈钢制成。由荷兰代理商万贝罗设计，包装简单而坚固，没有脏乱。这种除臭剂一旦用完，可以用多芬的笔芯来代替，这些笔芯用98%的回收塑料包装(比普通的多芬除臭剂包装已经少了54%的塑料)。这一变化意义重大:通过这一新举措，德芙将节省的原始塑料量将足以每年绕地球2.7圈。

Humanrace

Music producer and design aficionado Pharrell Williams wanted to create a skincare brand in line with his own values. The result: HumanRace, a back-to-basics universal skincare line with a refillable packaging model. Made from 50 per cent recycled plastic acquired from landfills, the bright green containers are sturdy and pleasantly eye-catching. Their refills are designed to look like prescription bottles: a worthwhile reminder that our skin deserves to be treated and cared for as much as the rest of our body. Thoughtful details, such as an inscription in Braille that mirrors the brand’s name on each product cap, round out Pharrell’s vision for an accessible and sustainable skincare routine.

音乐制作人和设计爱好者法瑞尔·威廉姆斯想创建一个符合自己价值观的护肤品牌。结果是:HumanRace，一个回归基本的通用护肤系列，采用可重复灌装的包装模式。这些明亮的绿色容器由50%从垃圾填埋场获得的回收塑料制成，坚固耐用，引人注目。它们的笔芯被设计得看起来像处方药瓶:这是一个有价值的提醒，即我们的皮肤应该像我们身体的其他部分一样得到治疗和护理。深思熟虑的细节，如在每个产品盖上反映品牌名称的盲文铭文，丰富了法瑞尔对可访问和可持续护肤程序的愿景。

By Humankind

By Humankind’s personal care staples are astutely designed to become a permanent fixture of the home. Offering a wide range of products, from toothpaste tabs to conditioner, the brand caters to a minimalist aesthetic, with refills offered in recycled paper printed with eco-friendly soy ink. Its packaging could even be used to subtly accent your bathroom: expertly designed in a range of pastels, the refillable containers were hand-selected to compliment neutral colours. In fact, the brand offers a lifetime guarantee on their original packaging, so you can consider them an integral part of your home.

通过人类的个人护理，主食被巧妙地设计成家庭的永久固定设备。该品牌提供从牙膏标签到护发素的各种产品，迎合极简主义美学，笔芯采用再生纸，印有环保大豆油墨。它的包装甚至可以用来微妙地强调你的浴室:专业设计的一系列蜡笔，可重复灌装的容器是手工选择的，以配合中性颜色。事实上，该品牌在其原始包装上提供终身保证，因此您可以将它们视为您家不可分割的一部分。

Forgo Hand Wash by Form Us With Love

Swedish design studio Form Us With Love’s newest product design venture is Forgo, a sustainable line of personal care items. For now, they are focused on perfecting a single omnipresent and timely product: hand soap. Launching in February, Forgo’s version comes in a small paper sachet containing 12 grams of soapy powder, which is to be mixed with 250ml of tap water to create a liquid hand wash. This DIY approach facilitates the use of paper packaging over plastic, with the step of adding water easily introduced once the product has reached its final destination (your bathroom).

瑞典设计工作室Form Us With Love的最新产品设计项目是Forde，这是一个可持续的个人护理用品系列。目前，他们正致力于完善一种无处不在且及时的产品:洗手液。Forgo的版本于2月份推出，采用了一个装有12克肥皂粉的小纸包，将与250毫升自来水混合，制成液体洗手液。这种DIY方法便于使用纸质包装而不是塑料包装，一旦产品到达最终目的地(您的浴室)，就可以轻松加水。

Deodorant by Myro

Myro’s only product on offer is its specialty: a plant-powered, refillable deodorant. The beveled, tactile cases are ergonomically shaped and made of reusable plastic (which can even run through the dishwasher) in a variety of rich pastels, balancing form and function. Refills are recyclable and offered through a subscription-based model in addition to one-time purchase options.

Myro提供的唯一产品是它的特产:一种植物驱动的可重复使用的除臭剂。倾斜的触觉外壳符合人体工程学，由可重复使用的塑料制成(甚至可以通过洗碗机)，颜色多样，平衡了形状和功能。笔芯是可回收的，除了一次性购买选项之外，还通过基于订阅的模式提供。

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