Shanghai World of Packaging launches Packaging Material Zone - completing the whole value chain of packaging

What makes Shanghai World of Packaging (swop) different from other packaging shows in Asia is its comprehensive display of the whole value chain of packaging, including packaging material and products. swop will feature a large-scale Packaging Material and Products Zone, with over 150 international and Chinese exhibitors showcasing the latest material, design, innovation and technology,

The Packaging Material and Products Zone is supported by industry associations and end-users, including China Packaging Federation Packaging Printing Committee, Packaging Family and Haier Group.

China Packaging Federation Packaging Printing Committee is an industry leading association, amongst its members are leading companies in China, including Jielong Group, Shanghai Packaging & Paper Group, Zidan Printing and other renowned companies.

Packaging Family is a non-profit organization representing a group of packaging professionals in China with involved in packaging design, production, purchasing and etc. They come from over 100 international and Chinese FMCG companies and aspire to further the communication amongst industry professionals and assist the development of the packaging industry in China. Concurrent to the exhibition, Packaging Family will organize a seminar to provide a platform for FMCG companies to interact with other suppliers in the packaging value chain.

Haier Group is one of the largest home appliance manufacturers in the world. Its annual purchase value in packaging is enormous. Haier together with its suppliers have participated in swop’s Packaging Material and Products zone to invite more suppliers to join their suppliers‘ network, allowing direct interaction with end-users. Haier will arrange a seminar, “Haier’s Supply Chain New Model” and announce its RMB1 billion purchase in packaging.

Exhibitors include: