2023-10-17

Brands increasingly face the growing demand for customization, emotional appeal, and innovative ideas. Therefore, to have a competitive edge, they must prioritize exterior design and focus on product capabilities and quality as they control cost and reduce time to market. Furthermore, companies must respond to challenges swiftly and efficiently in the competitive landscape of social media, e-commerce, and live-streaming platforms.

2023-10-09

Shanghai World of Packaging (swop), as a member of the interpack alliance, the world's leading packaging machinery and processing exhibition, stands out with its international and specialized attributes. This has actively attracted a multitude of renowned domestic and foreign packaging companies and professionals. This year, swop is set to take place from November 22nd to 24th, 2023, at the Shanghai New International Expo Center （SNIEC）! The expo is anticipated to span an area of more than 62,000 square meters, bringing together nearly 900 domestic and overseas exhibitors. swop is dedicated to offering the packaging industry a broad vision and introducing international packaging trends, promoting the application of innovative concepts, and assisting packaging professionals to excel in their careers.

2023-06-16

With the expansion of the global consumer market and the development of technological updates, the p

2023-05-05

With the global implementation of the sustainable development agenda, many leading companies have been gradually promoting sustainable transformation based on their business characteristics. Meanwhile, a wide range of innovative business models are emerging. As one of the core issues of sustainable development, the circular economy has attracted much attention due to its enormous commercial and social value.

2023-03-29

With the rapid socio-economic development and the advent of the digital age, consumer demands for pe

2023-03-20

Messe Düsseldorf (Shanghai) Co., Ltd. will join hands once again with Adsale Exhibition Services Ltd. to present the Shanghai World of Packaging (hereinafter referred to as “swop”) from 22 - 24 November, 2023.

2022-08-30

In order to cope with the increasingly grave global climate challenge and advocate green development and lifestyle, China has made a commitment to “peaking CO2 emissions before 2030 and achieving carbon neutrality before 2060", which has drawn extensive attention from both home and abroad. The “dual-carbon” goal advocates a green, environmentally-friendly, and low-carbon lifestyle. Accelerating the pace of reducing emissions is conducive to guiding enterprises towards green technological innovation and improving green development in the supply chain, so as to enhance global competitiveness of the industry and economy.

2022-08-15

As a member of the “interpack alliance”, swop will launch the “interpack innovationparc” for the first time in 2022

2022-07-29

With the rapid development of social economy, consumers' personalized demand,  emotional ap

2022-07-15

The SAVE FOOD Initiative is a cooperative venture between the Food and Agriculture Organization of the United Nations (FAO), the United Nations Environment Program (UNEP), Messe Düsseldorf GmbH and interpack (the most influential global processing and packaging trade fair). It aims to drive innovations, promote interdisciplinary dialogue and spark debate in order to generate solutions across the entire value chain “from field to fork” to fight global food waste and loss.

2021-09-27

Creating smart innovation, practicing dual-carbon policy, swop 2021 levels up and starts a new journey

2021-09-27

swop 2021 “Shanghai World of Packaging" will kick off at the Shanghai New International Expo Center Hall N1-N5 from November 23rd – 25th.